Episode 003: Conference Strategies

[03:09] First, let’s talk about Attending a Streaming Conference Event.

[05:56] After determining which conferences might be perfect for your act, there are 5 big questions to ask yourself.

[06:44] Here are some suggestions of how to create your online marketing materials suitable for an online streaming conference.

[07:20] How can you make your act and your marketing materials stand out in this highly competitive environment?

[08:23] Now let’s move along to Attending and Preparing for a Live Conference.

[08:42] Most conferences create their programming to encourage networking with other attendees.

[9:48] Here’s a suggestion as to how to familiarize yourself with your chosen conferences so you might prepare to attend in the future and maximize your efforts.

[10:40] Review previous year conferences to get a better sense of all it has to offer so you might be more prepared when you attend.

[11:46] Here is my Exhibit Hall Protocol. I suggest taking three trips around the hall and pay attention to different aspects each time.

So if you want to avoid excess expense and target your audience more directly with interesting displays and materials, well- prepared showcases and more confidence and professionalism, follow the suggestions for attending conferences and trade shows made in this episode. Be prepared for live or streaming events.

I’ll explore how to make the most out of a showcase experience in another episode.